Perfect SEO software is the one that tackles every demand of the company. To settle on software that suffices your needed demands, you need to review an extensive range of products to conclude the ones that best suit your requirements.
So, which is the better of Semrush and SimilarWeb ? We will take a look at these two prominent digital market intelligence tools. Today, for most marketers, SEMRush is considered a better option because of its robust keyword research and comprehensive online visibility suite that covers many tools for social media and content marketers, PPC advertisers, and SEO specialists.
Which product strategy wins? We can make it more transparent by judging specific features, accuracy, data, and pricing. Let us dive more and discover the top 5 reasons to choose Semrush over Similarweb.
REASON 1
Digital Marketers Opt for Semrush Over Any Other Tools
Semrush is the top choice for numerous professionals. The vital part of these tools is the most important differences between the two. The main difference is that Semrush offers comprehensive Traffic Analysis for SEO, PPC, social media, and online visibility whereas, SimilarWeb focuses only on website statistics.
The overall rating of Semrush boasts 9.1 as compared to 8.1 for SimilarWeb. On the whole, Semrush and SimilarWeb offer information on both organic and paid keywords. The users end up establishing the best keywords for their campaigns plus the comparative competition of diverse keywords. With the help of this, you can perhaps know about other domains using specific keywords and their subsequent result on traffic generation.
However, SimilarWeb videos are good landing pages for your keywords. Nonetheless, Semrush excels in reinforcing many more apart from its Keyword Magic Tool, Site Audit Tool, and PPC Keyword Tool.
Competitive Intelligence is known to be both the digital platform’s primary intention. The tools systematically contrast a few parameters like session duration, bounce rate, traffic rate, etc. The overall outcome is the traffic analysis which unearths critical information about your competitors.
Semrush overpowers SimilarWeb by reporting deep session and web page analysis that gives critical information on the competitor’s website and traffic sessions. Additionally, Semrush also reveals your opponent’s social media marketing strategies and ad spendings.
Semrush is also among the award-winning tools trusted by the world’s leading companies.
REASON 2
All-In-One Platform for 50+ Marketing Tools for All Key Marketing Channels
Semrush is comparatively stronger in social media analysis. It allows the marketing team to perform the most important tasks like SEO, competitor research, content marketing, PPC, and social media marketing from a single platform.
SimilarWeb gives an insight into the traffic generated from social media as it is not any marketing platform, it simply provides analytical insights around website traffic. There is also omittance of any SEO tool, content marketing, or social media tools. There are also no recommendations to enforce analytical insights into actions.
Whereas Semrush dives deep inside social media pages revealing vital information on social media strategies. Moreover, Semrush also discloses the rival content information, blog posting rate, and proven engagement best practices. Semrush wins exceptionally over SimilarWeb in social media analysis.
REASON 3
Advanced SEO Features
The ranking of any site depends on its SEO features that propel you ahead of your competitors. Users can set up rank tracking, backlink analysis, semantic keyword grouping, on-page, off-page SEO, and various other features. On the other hand, SimilarWeb covers only basic SEO features around website traffic analytics. There is also no element of in-depth keyword research tools or rank tracking and there is also no availability of backlink databases.
To admit it, SimilarWeb and Semrush have their approach for various specialized segments. While Semrush crucially scrutinizes the social media analytics, SimilarWeb empowers mobile app marketing with the leading app market – Google Play Store and Apple App Store.
Considering a quick overview, Semrush supports traffic on both mobile and desktop platforms whereas, SimilarWeb grants traffic sources for only mobile apps.
Semrush tracks engagement metrics like time spent on a website, clicks, bounce rate, pages, etc. On the other hand, SimilarWeb generates only social media traffic and email reports.
Semrush performs website traffic analysis and reveals where competitors are ranking by comparing several websites simultaneously. And, SimilarWeb performs industry analysis and generates keywords for mobile apps along with traffic Analysis of five websites side by side.
Semrush performs Backlink Analysis, Website SEO Auditing, and many more vital features whereas, SimilarWeb is entitled to only Organic and PPC Keyword Research.
REASON 4
More Current and Accurate Data with Largest Keyword Database
Overall, both tools offer competitor analysis and consequently provide in-depth data on PPC, SEO, traffic size, and traffic sources. To further your competitor strategy, they also offer site analysis tools to track organic and inorganic keywords, ads, and KPIs for different traffic channels.
Semrush provides high-quality data pertaining to consumer behavior from real-time anonymous users that includes public data, partnerships, and Google SERP results. Users have access to 20B keywords in 142 databases for various countries. Unlikely, SimilarWeb vides data accuracy for large and medium-size websites that aren’t completely precise. There isn’t any availability of data for websites less than 50k visits per month with unknown keywords and a backlink database.
REASON 5
Perceptible Pricing Plans
Semrush is mostly preferred by large enterprises and businesses because of its structured pricing plans, and popular usage patterns whereas, SimilarWeb is suitable for beginners.
On the whole, Semrush is a great platform for startups and freelancers as it is inclusive of Position-Tracking, On-Page SEO Checker, and Site Audit Tool.
Semrush offers a transparent four pricing packages. There are a definite pre-defined set of features grouped into separate toolkits for its specific purpose. There are no hidden costs involved, and subscriptions can be canceled anytime.
On the other hand, SimilarWeb accepts monthly or yearly fees for a set of basic features. Additional features do cost extra and users may miss out on any important feature as they are required to choose the features manually.
Ultimately The Best One Is?
Semrush is undoubtedly superior to SimilarWeb in keyword analysis with its extra attributes like Keyword Magic Tool, PPC Keyword Tool, and Site Audit Tool. It also provides deep insight with its auditing tool that points out critical SEO glitches and suggests appropriate solutions. Semrush also helps in disclosing your rivals’ social media marketing strategies and ad spending.
With its structured pricing plans suitable for enterprises and freelancers, Semrush proves to be the robust SEO toolset to achieve your desired SEO goals.
