Search Engine Optimization (SEO) is the process of optimizing your website to improve the website ranking in search results and driving more traffic through organic searches. The development of SEO dates back to the ’90s when search engines emerged for the first time. Today, search engines and social media is an essential marketing strategy and an ever-growing industry.
Search Engines are used by users when they search for something on the internet. Something can be selling a product, content, service, or anything else. SEO is a must for every website owner. If we put it simply, SEO consists of all the actions you perform to make Google consider your website a quality source and rank it higher for desired search queries.
What is Mangools?
Mangools is a set of easy-to-use SEO tools for bloggers, affiliate marketers, freelancers, small to medium enterprises, SEO, and marketing agencies. The easy-to-use element is what Mangools excels at, as the available tools try to provide features and data in a way that would be easy for any SEO newbie to learn and understand.
Launched in 2014, Mangools now includes a centralized dashboard offering full access to its five core tools:
- KWFinder – for keyword research
- SERPChecker – for SERP analysis
- SERPWatcher – for rank tracking
- LinkMiner – for backlink analysis
- SiteProfiler – for tracking SEO metrics and insights
One standout feature worth mentioning is Mangools’ browser extension, available for Chrome and Firefox, which allows you to conduct quick SEO audits on the go. The extension includes useful on-page SEO data, making it a handy addition to your optimization workflow.
Although Mangools offers a free version with limited functionality, this review focuses on the premium version, which provides the best value in terms of features and performance.
How to use Mangools?
Mangools comes with a 10 day free trial period where you can sign up with your email Id and password. Once you confirm your email address, you will be redirected to your dashboard where you have all the 5 tools available to use.
You can also refer to the available help materials for your knowledge and run through the latest blogs.
Let us find the specifications of the above features in detail,
1. KWFinder –
This toolset includes a powerful keyword research tool that helps SEO users uncover competitors’ rankings, discover keyword ideas, and access historical search volumes and trends. With support for over 50,000 locations, KWFinder allows marketers to fine-tune their content strategies for regional targeting.
Using KWFinder is simple — just enter a keyword or domain, choose your target location and language, and click search. You’ll be presented with a robust list of relevant long-tail keywords, keyword difficulty, search trends, CPC, and PPC data.
One of the recent enhancements includes an excellent filter feature to help you narrow results by number of words, CPC, PPC, and difficulty — ideal for uncovering valuable long-tail keyword opportunities. You can even explore questions and autocomplete suggestions, fetched directly from Google, to assist in creating SEO-optimized content and FAQ sections.
However, compared to competitors like Semrush, Mangools’ advertising data isn’t as extensive, especially in areas like CPC trends and ad history.
2. SERPChecker –
Marketers can use the SERP analysis tool to identify the difficulty to rank on the first page. This tool enables marketers to analyze SERP competitiveness with a visual preview of Google’s top 10 results. It showcases authority metrics and SERP features such as snippets, ads, and site links that influence click-through rates.
You can easily gauge how difficult it is to rank for a keyword using their SEO score color scale, where red means high competition and green indicates easier opportunities. This feature makes SERPChecker particularly useful for SEO competitor analysis and campaign planning.
3. SERPWatcher –
The rank tracking tool tracks daily keyword positions and provides interactive performance reports that highlight your overall SEO progress. You can enter a list of keywords you want to monitor and get consistent updates on where they stand in search engine results.
Recent updates make it easy to generate shareable reports that give a quick visual overview of ranking changes, helping teams stay aligned on SEO performance.
4. LinkMiner –
LinkMiner is Mangools’ dedicated tool for backlink analysis. You can analyze backlink profiles by entering a domain and reviewing metrics like Citation Score, Trust Score, referring domains, and active backlinks. This tool is helpful for evaluating potential link-building opportunities and tracking competitors’ link strategies.
LinkMiner also offers a preview option that lets you see the exact page linking back to your target domain — a helpful feature for gauging link context. You can group backlinks, assess their strength, and even mark favorites for future reference.
5. SiteProfiler –
This is an all-in-one SEO tool that includes four major functionalities that are checking any website authority, backlink profile, top pages, and competitive analysis. It provides a clean snapshot of a site’s SEO health, which is great for evaluating both competitors and potential link prospects.
Enter any valid domain name and click the Analyze button, you will see all data on essential SEO metrics and your website insights. The Domain Authority(DA), Page Authority(PA), Citation Flow, Trust Flow can be tracked in a single click. You will be able to see backlink Profiles, Top Content, and Competitors.
The key data from all the tools can be used without visiting them if you download their SEO extension available for Chrome and Firefox.
Pricing Plans
You can avail of a free trial period of 10 days upon signup. And this free account includes 5 lookups, 10 tracked keywords, and 500 backlinks every 24 hours. No credit card is required.
Mangools offers three different pricing tiers based on user needs, and you can save 35% by opting for the annual plan instead of paying monthly. Here’s a quick breakdown:
1. Mangools Basic – $14.90/month (billed annually)
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100 keyword lookups/day
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200 keyword suggestions/search
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25 competitor keywords/search
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100 SERP lookups/day
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Unlimited backlink rows
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1 simultaneous login
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100,000 tracked backlinks/month
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20 site lookups/day
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No additional users
2. Mangools Premium – $22.90/month (billed annually) — Best for SMBs
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500 keyword lookups/day
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Unlimited keyword suggestions/search
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700 competitor keywords/search
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500 SERP lookups/day
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Unlimited backlink rows
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3 simultaneous logins
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500,000 tracked backlinks/month
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70 site lookups/day
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1 additional user
3. Mangools Agency – $44.90/month (billed annually)
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1,200 keyword lookups/day
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Unlimited keyword suggestions/search
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1,200 competitor keywords/search
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1,200 SERP lookups/day
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Unlimited backlink rows
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10 simultaneous logins
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1,200,000 tracked backlinks/month
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150 site lookups/day
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3 additional users
Each plan gives you access to all 5 SEO tools under one dashboard. Mangools also provides a 10-day free trial — no credit card required.
Pros
- Five excellent SEO tools in one platform
- Beginner-friendly UI
- Great for finding long-tail keywords
- Impressive browser extension with on-page insights
- Affordable pricing plans
- Pulls keyword questions and autocomplete from Google
- Handy filters for advanced keyword research
Cons
- Free plan is quite limited
- No technical site audit tool
- Doesn’t match Semrush or Ahrefs in data depth
- Advertising research is basic
Check out our related post –
Serpstat Review l SEO Tool l 7 Days Free Trial l Special Coupons + Offers
Wrapping Up
Mangools is a capable, budget-friendly SEO suite designed for users who value simplicity, effectiveness, and ease of use. It may not match industry giants like Semrush or Ahrefs in terms of exhaustive features, but it certainly holds its ground with powerful keyword research, SERP tracking, and backlink analysis tools.
Its recent improvements in keyword filtering, browser extension, and question-fetching capabilities make it more helpful than ever for content marketers, bloggers, and small businesses looking to boost organic traffic.
If you’re starting your SEO journey or looking for a clean, intuitive toolset without the learning curve, Mangools is worth trying out.
