Introduction
Search Engine Optimization (SEO) is considered one of the best ways to improve the ranking of a website on search engines like Yahoo, Google, and Bing. It helps in driving organic traffic to respective sites. As the ranking of your site depends on the number of visitors, these tools help you understand and optimize your site’s performance. Indeed, SEO tools are essential for the success of a website.
Concept of SEO
When discussing SEO software, some industry leaders come to mind within seconds. Well yes, we’re all familiar with Moz and SEMrush, and they’ve proved effective. But this doesn’t mean that the younger tools that came to the market a couple of years ago are inferior. Young means enthusiastic, motivated, and innovative.
Need For SEO Tools
Serpstat: Introduction
Serpstat is an all in one growth hacking tool for SEO, PPC, Search analytics, and content marketing. This complete multi-purpose tool got developed in the year 2013 as a keyword research tool. After that, it gradually took off as a PPC and SEO analysis tool. Serpstat has the largest database and has nearly 200 million search suggestions, 180 million ads, and more than 100 million keywords. Therefore, competing for the databases of renowned SEO based organizations like SEMrush and Moz.
This tool helps in fetching data from more than 10 regions: Great Britain, The USA, Australia, Canada, Lithuania, Ukraine, Russia, Bulgaria, South Africa, and Kazakhstan. It also helps in getting data from Ukraine, St. Petersburg, Moscow.
Now, as you have some details about this device, let’s bring the usability and features of the software under the microscope to see if it’s worth trying this tool.
Serpstat: Detailed Feature Report
The main features of this tool divided into 5 main categories –
- Site Audit
- Website Analysis
- Rank Tracker
- Backlink Analysis
- Keyword Research
# Site Audit
Serpstat Site Audit provides you with a complete analysis of the overall SEO rating of your site, outlining all the errors that need to be corrected to make it work at its full potential.
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Meta Tags: Allows you to see page title tag, meta description, etc., with low, medium, and high priority errors.
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Redirects: Provides information about the number of redirects to your site to check for any inaccurate or fraudulent redirects.
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Server Parameters: Displays issues related to HTTP/HTTPS on your site.
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Loading Speed: Helps you check and correct errors that affect your website page.
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Accessibility and Indexation: Provides pages with flash elements, low word count, canonical tags, etc.
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Headings: Shows low, medium, and high priority errors on your site concerning headings (h1, h2, etc.).
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Links: Checks if your data has any external connection issues.
# Website Analysis
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URL Analysis
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Domain Analysis
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SEO Research: Easily track positions, compare domain to domain, check the opponents, examine organic pages, and gain tons of keywords for which the websites will rank.
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PPC Research: If you wish to increase the traffic to your homepage, then this feature will serve you the best. Simply enter a keyword and get the complete set of related keywords, ad examples, competitors, etc.
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Infographics: Provides a variety of graphs for the popularity of your page, search traffic, trending keywords, advertising, etc.
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Competitors: Shows competitors along with their total number of Facebook shares, as per the entered URL.
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URL vs. URL: Have an easy adjacent comparison with a similar URL as that of your own page and get keywords (special or general) based on the listed URLs.
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Batch Analysis: Using this feature, you can compare around 200 domains at once.
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Keywords/Positions: Add the URL, and get the complete list of the keywords along with their Google ranking for that URL.
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Disappearing Keywords: Provides the list of keywords that competitors’ pages are not in your listed URL.
# Rank Tracker
Keyword SEO ranks also switch. Thus, it is said to be very important to be in the first place in the crowd by having the complete data analysis of the SERPs for the set of keywords for which your site is ranking. These are some of the things which you can get from the rank tracker feature –
Positions – It helps you to see the rank distribution of your page in the search results.
Competitors – Exhibits the share of traffic between competing domains for selected keywords.
History – Displays the historical data on the location of the domain for the keywords picked.
# Backlink Analysis
This growth hack tool allows you to analyze the linked profile and backlink the profiles of your competitors. Thus, this backlink analysis enables you to discover the strategies of link building of your competitors and allows you to highlight the latest sources that you can use to build backlinks.
Referring Domains – Allows you view your website’s referring domains. You can also see every domain’s Alexa rank connecting over to your account.
Anchors – Anchors – Even today, anchors get linked with the site as one of the most crucial aspects of keywords. With this tool, the anchor cloud feature provides the existing keywords, used as an anchor text that helps in linking back to your respective site.
Lost/New Backlinks – Helps you can check new backlinks and missing backlinks to the respective accounts. You can also see if the connections to your account are backlinks “do follow” or “nofollow.”
Backlink Dashboard – It provides you with an outlook of the referring domains, sites, maximum indexed pages of your web, referring articles, etc. You can also see trust rank and page rank from Serpstat.
Top Pages – Based on the number of backlinks, you can check out the top pages of the website.
# Keyword Research
Are you looking for the general keywords which you and your competitors are ranking for? Then this keyword research feature will serve you the best. It provides a boatload of new keywords that provides targeted competitors, which you might have overlooked.
These are some of the following things which you can do with this Keyword research feature –
PPC Research – Provides the complete list of competitors, paid keywords, examples of advertisements, and reports of ad research.
SERP Analysis – Shows you the top 100 results from Google in organic and paid keyword search.
SEO Research – Competitors for the keywords, selection reports, cluster research, etc. these are some of the things included in the keyword selection reports.
Content Marketing – Comprises of search questions that list all keyword-containing interrogative search suggestions.
Serpstat: Intuitive Pricing Plans
Pricing is the place where this tool stands out the best amongst all the top-ranking SEO tools, as the pricing plan of alternate software is somewhere around $100 per month. Though those tools deserve the reputation and market share to charge such rates, if you are a blogger or new to the marketing industry, then the high prices can easily hold you back from trying them.
That’s where this tool offers a breath of fresh air! It brings in highly competitive pricing plans with a 7-day free trial for Individual and Team plans, allowing users to experience its powerful features before committing. You can also save up to 27% with an annual discount.
The plans are broadly categorized as Individual, Team, and Agency:
Individual Plan
Priced at $50/month, the Individual plan is perfect for freelancers and beginners. It allows:
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5 projects
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100 searches per day (for sites, keywords, and links)
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10,000 position checks
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30,000 pages to audit
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50,000 export rows
Access to core features such as Keyword Research, Site Analysis, Rank Tracker, Site Audit, and Backlink Analysis.
Team Plan
Priced at $100/month, the Team plan is ideal for growing agencies and teams. It includes:
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Unlimited projects
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500 searches per day
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50,000 position checks
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150,000 pages to audit
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250,000 export rows
Access to extended features, including everything in Individual plus API, Share Access, AI Tools, Batch Analysis, Scheduled Reports, Billing by Invoice, and more.
Agency Plan
Priced at $410/month, this plan is tailored for large businesses and agencies. It offers:
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Unlimited projects
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5,000 searches per day
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500,000 position checks per month
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1,500,000 pages to audit per month
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2,500,000 export rows per month
Access to all features, including everything in the Team plan plus White Label Reports, Data Engineer Consultation, Phone Support, and more.
Serpstat: Outstanding Customer Support
Serpstat: Final Words
