Brightlocal Review – In A Nutshell
Brightlocal is a cloud-based all-in-one local SEO platform that provides marketing solutions and reputation management tools to assist multi-location businesses, SEO agencies, and SMBs increase their business visibility on the web and attract more local consumers. Brightlocal is the best Review Generation Tool providing a reliable suite of tools required to track your online presence and build your brand awareness in local search results.
Brightlocal can be integrated with all SEO tools like Agency Analytics, Google Analytics, etc that cover your base. It assembles all your SEO data like search rankings, maps, organic traffic along with reports like on-site and off-site SEO, competitor benchmark, and Google Local Audit.
Brightlocal – Dashboard
Brightlocal’s best Review Generation Tool offers a free trial for 14 days inclusive of all features with unlimited access. You can sign in with your full name, email, company name, country, and password.
Once you sign in with your registered email and password, you will be directed to a series of steps to import a business location to start tracking its local marketing performance.
The Location Dashboard assembles various reports for a location. This helps to negotiate between citations, ranking results, reviews, etc, so that you can view the overall performance of a location.
The dashboard is quick and easy for you to search rankings, reviews, citations, and more for a location. There is no need to switch between tools to view different data for a client.
In addition to viewing your data, you can even add new reports directly within the dashboard. This helps you to make use of various reports available for your clients and boost your account value.
All tools can be accessed from the Location Dashboard without assigning them to a location. It provides a new way to view your data and doesn’t replace the standalone reports.
Brightlocal’s Location dashboard can be integrated with Google Analytics to easily view site data along with other SEO metrics. The setup takes less than 2 minutes and does not incur an additional cost. Google Analytics provides insight on most important data like,
- Site Traffic
- Channel Contribution
- Top Search Terms
- Referral Sites
- Mobile Traffic
- Goals
Brightlocal Features
Brightlocal provides a set of noteworthy features that will help you decide on adding this tool to your digital marketing toolbox.
Local Search Rank Checker
Brightlocal can track local rankings. Supposedly, it is not only the organic rankings but also mobile and map rankings. You get insights on how your rankings have improved over time and give you insights if your local SEO is paying off. Additionally, the tool lets you discover your business in any location with the help of the zip code or the name of the town in the reporting section. You have the comfort of setting up alerts so that the tool notifies you with an email when there is a change in ranking. Brightlocal can also track the rankings of your citations that show you the online visibility of sources that search engines are using to locate your business. This all-in-one local SEO platform can compare rankings for hundreds of locations in one place.
Building Citations
Citations are online references to your local business that usually include business name, address, and phone number. As it is an important strategy of local SEO, it is easy to get citations for various services where it lets you pick sites where you want your business listed. Your company can also verify and claim your local citations through which you can have your own in the future. Even if you own a multi-location business then the company’s team members deal with required technicalities to ensure that your sites are optimized for local search.
Citation Tracker
The way it is important to obtain citations, the same way it is needed to track them. Brightlocal Citation Tracker lets you do this with ease. Firstly, it lets you spot NAP issues because a wrong one might hamper your search rank. The tool spots irregularities and priorities to fix them. Brightlocal is a top review management software that enables you to spy on your competitors by showing your citations. It also lets you add notes and statuses to your citations and manage your campaigns easily.
Reputation Manager
Brightlocal allows you to build a remarkable reputation by building reviews for your local business. The tool firstly lets you earn more reviews on sites that matter. This happens with the email templates that you can utilize to make customers happy and give positive feedback. Next, it lets you reply within the app with a feedback funnel.
Extra Agency Features
If you are a digital marketer then, Brightlocal offers several features that let you convert your website visitors into reliable clients with the LeadGen widget. Adding a LeadGen widget to a page on your site creates personalized branded search audits. for their website. The widgets come in different formats including a popup and sidebar panel. You are free to choose an option that suits your target market. It also lets you manage your leads in a single place to prioritize the hottest prospects so that you can also read their messages and access local SEO from one screen.
Brightlocal Pricing
Brightlocal offers a range of pricing models with distinct service levels.
The starting level of service is the Single Business that costs $29/month. The plan is made for agencies and small businesses managing up to three locations. It includes all basic features just excluding the LeadGen widget and white-label reports.
The second level of service is the Multi Business that costs $49/month. The plan is apt for mid-sized businesses and agencies managing six locations. Here, you get additional search ranking reports and more keywords per report.
The next service level is the SEO Pro at the best value of $79/month. This is a complete plan for businesses and agencies managing up to 100 locations. You get all features from the above plans plus more reports and full API access.
The Just Reviews plan is a dedicated plan to monitor, generate, and showcase reviews. The plan costs $8/month/location.
The Enterprise plan is a custom-made plan that tailors your exact requirements if you are managing more than a hundred locations.
You also get to save money if you opt for a yearly plan rather than buying it every month.
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Brightlocal Pros and Cons
There are mixed reactions of users about the tool online. While there are good points, there are a few deficient ones too.
PROS
- Provides top-notch citation trackers.
- Great reporting.
- Good support team.
- It can track industry-specific keywords.
- Provides affordable business with quality citations.
- Easy to use interface.
CONS
- Manual reports run very slow.
- The tool is not able to customize emails sent to clients along with monthly reports.
- LeadGen widget has limited features in lower plans.
- Reporting options can have more customizations options.
Brightlocal Review: Final Verdict
Brightlocal is a sure thing to shortlist if you are even slightly serious about Local SEO. It is a comprehensive and affordable solution that shows results in a matter of time. The improvements over the years have been impressive starting with white-label dashboard to recent local search ranking grid reports.
Brightlocal being the top review management software is an inexpensive way of collating and tracking data that needs to be updated regularly. The continuous improvisations in the product makes clients feel more like partners than not just another customer.
